Biography
Neal K. Prasad Biography
U.S. Marine Corps veteran, New Jersey entrepreneur, and founder of Prime Comfort Group. Husband to Kimberly and father of five.
About Neal K. Prasad
Neal K. Prasad was born in Tuskegee, Alabama, in 1970 and grew up in Brick Township, New Jersey. After graduating from Brick Township High School in 1989, he enlisted in the United States Marine Corps, graduated recruit training at Parris Island as a Private First Class, and served with deployments connected to Beirut, Panama and Operation Desert Storm before receiving an honorable discharge. As an entrepreneur, Neal began in real estate, buying, renovating and selling homes, then building custom and speculative homes, and built and sold his first company by age 32. He became a Cold Stone Creamery franchise owner and Northeast Business Manager, served as CEO of LOAFR Premier Footwear, and founded Prime Comfort Group (formerly Prime Heating and Cooling), a family-owned, veteran-owned HVAC company in Toms River, NJ, bringing 40 years of heating and cooling experience. Neal has been married to his wife, Kimberly, since 2002. They have five children and have lived in Pine Beach, New Jersey, since 2005.
Read the full story in Neal's own words, or see the frequently asked questions.
At a glance
Neal Prasad: fact sheet
| Full name | Neal K. Prasad |
|---|---|
| Also known as | Neal Prasad, Neal K Prasad |
| Born | 1970, Tuskegee, Alabama, United States |
| Parents | Murli Prasad (USDA administrator) and Darshan Prasad (emergency room nurse) |
| Hometown | Brick Township, New Jersey |
| Education | Brick Township High School (graduated 1989) |
| Military service | United States Marine Corps, enlisted 1989; Private First Class; honorable discharge |
| Training & assignments | Parris Island, SC; Camp Lejeune, NC; Marine Corps Air Ground Combat Center Twentynine Palms, CA |
| Deployments | Beirut, Panama and Operation Desert Storm |
| Occupation | Entrepreneur, business owner |
| Current role | Founder, Prime Comfort Group (formerly Prime Heating and Cooling), Toms River, NJ |
| Industry experience | 40 years in heating and cooling (HVAC); real estate; franchising; consumer brands |
| Previous roles | CEO, LOAFR Premier Footwear; Cold Stone Creamery franchise owner and Northeast Business Manager; real estate investor and custom home builder |
| First company | Built and sold by age 32 |
| Spouse | Kimberly (married 2002) |
| Children | Five |
| Residence | Pine Beach, Ocean County, New Jersey (since 2005) |
| Official website | nealprasad.com |
Career history
Professional background
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1989
United States Marine Corps
Enlisted after high school; recruit training at Parris Island, graduating as a Private First Class; assignments at Camp Lejeune and Twentynine Palms; deployments connected with Beirut, Panama and Operation Desert Storm; honorable discharge.
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After the Corps
Real estate investor & builder
Purchased, renovated and sold residential properties, then expanded into custom homes and speculative residential construction.
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By age 32
First company sold
Built and sold his first company.
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2002
Cold Stone Creamery
Franchise owner and Northeast Business Manager during a period of rapid growth.
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Consumer brands
CEO, LOAFR Premier Footwear
Led a consumer footwear brand built around product identity, brand recognition and customer experience.
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Today
Founder, Prime Comfort Group
Family-owned, veteran-owned heating and cooling company in Toms River, NJ (formerly Prime Heating and Cooling), serving Ocean, Monmouth, Burlington and Middlesex counties.
Values
What Neal believes
"I believe your word should mean something. I believe in working hard, treating people fairly, accepting responsibility, and standing up for what you believe is right."
"Your character is ultimately defined not by what you say about yourself, but by how you conduct yourself and how you treat others."
Neal's Marine Corps service →